Print
PDF

Developing Next Generation Arts Audiences

Indianapolis' arts organizations are grappling with the challenge of developing younger audiences. This is a national phenomenon. Why is it happening, and what can the Indianapolis arts community do to develop next-generation patrons?

The Arts Council of Indianapolis and Next Generation Consulting (NGC) collaborated on a dynamic project to:

• Discover the best programming, formatting, and marketing toattract and engage patrons aged 40 and under to the arts;
• Introduce local arts professionals to younger patrons andprogramming by involving them in the field research componentof the project.

 Developing Next Generation Audiences (Executive Summary) Developing Next Generation Audiences (Executive Summary) 143.84 Kb 

The Other 65 Percent The Other 65 Percent 458.49 Kb
How to Engage Next Audiences in the Five Phases of the Patron Experience