| Developing Next Generation Arts Audiences |
|
|
|
|
Indianapolis' arts organizations are grappling with the challenge of developing younger audiences. This is a national phenomenon. Why is it happening, and what can the Indianapolis arts community do to develop next-generation patrons?
The Arts Council of Indianapolis and Next Generation Consulting (NGC) collaborated on a dynamic project to:
• Discover the best programming, formatting, and marketing toattract and engage patrons aged 40 and under to the arts;
|
Developing Next Generation Audiences (Executive Summary)