| Developing Next Generation Arts Audiences |
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Indianapolis' arts organizations are grappling with the challenge of developing younger audiences. This is a national phenomenon. Why is it happening, and what can the Indianapolis arts community do to develop next-generation patrons? The Arts Council of Indianapolis and Next Generation Consulting (NGC) collaborated on a dynamic project to: • Discover the best programming, formatting, and marketing toattract and engage patrons aged 40 and under to the arts; |
Developing Next Generation Audiences (Executive Summary)